The Brief
Field notes on AI ads.
Original research, opinions, and tactics on AI in paid advertising — from the team building AdControlCenter.
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· 94 articles
reddit ads· 4 min
Reddit ad image guidelines from 42 real high-performing ads
We pulled 42 Reddit ads with the highest CTRs from our corpus and reverse-engineered what they have in common. The pattern is clear, contrarian, and most advertisers ignore it.
AdControlCenter Team ·
google ads· 4 min
The 17 negative keywords that fix 80% of Google Ads waste
Most accounts have the same 17 negative keywords missing. Add them all in 5 minutes and recover 20–40% of wasted spend on average.
AdControlCenter Team ·
ai ad creative· 4 min
LLM-written ad copy: a 6-month performance comparison
We ran human-written ads against AI-written ads on the same campaigns for 6 months. The results weren't what either side of the debate predicted.
AdControlCenter Team ·